Love the super black color of the bag. I'm drawn to black when it comes to bags and accessories. The minimal aesthetic look is mature, there's plenty of room for lunch, snacks, and water bottles. I keep the bag with me at my desk everyday and not the one to put my lunch bag in the company fridge. I can take my salad straight out the bag and have it for lunch or I'll take my bag to the kitchen to warm up meals. Easy to carry, appreciate the outside pockets, and I really enjoy the different style and look vs your typical, tacky, or cheap looking lunch bags. Not too fancy, not too typical.