In accordance with the California Consumer Privacy Act and its regulations, this is to notify you that we are collecting your personal information when you use our website. 

  1. The following table describes the categories of personal information that we collect from you through your use of our website, the business or commercial purposes for which such information is used and whether we sell or share your personal information.

Category

Examples of Personal Information Collected

Business or Commercial Purposes

Do we sell or share your Personal Information?

Identifiers

Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number or similar identifiers.

To fulfill or meet the reason you provided us with the information; to provide a quote or answer a question about our products or services; to process and fulfill orders and payments; to provide customer support; to keep you informed of new products, company updates, and our participation in events; to evaluate our marketing and sales efforts; to verify the quality of our products and services; to improve our products and services; to comply with legal requirements.

Yes

Information described in the California Customer Records Act

Name, signature, social security number, address, telephone number, passport number, driver’s license or state identification card number, credit card number, debit card number, or any other financial information.

To fulfill or meet the reason you provided us with the information; to provide a quote or answer a question about our products or services; to process and fulfill orders and payments; to provide customer support; to keep you informed of new products, company updates, and our participation in events; to evaluate our marketing and sales efforts; to verify the quality of our products and services; to improve our products and services; to comply with legal requirements.

Yes

Protected Classifications

Age (40 or above); gender.

To fulfill or meet the reason you provided us with the information; to provide a quote or answer a question about our products or services; to process and fulfill orders and payments; to provide customer support; to keep you informed of new products, company updates, and our participation in events; to evaluate our marketing and sales efforts; to verify the quality of our products and services; to improve our products and services; to comply with legal requirements; to analyze the demographic of customers.

No

Commercial information

Records of products or services purchased, obtained or considered, or other purchasing or consuming histories.

To fulfill or meet the reason you provided us with the information; to provide a quote or answer a question about our products or services; to process and fulfill orders and payments; to provide customer support; to keep you informed of new products, company updates, and our participation in events; to evaluate our marketing and sales efforts; to verify the quality of our products and services; to improve our products and services; to comply with legal requirements.

Yes

Biometric Information

Finger prints, retina scans, facial recognition, voice recognition.

To fulfill or meet the reason you provided us with the information; to provide a quote or answer a question about our products or services; to process and fulfill orders and payments; to provide customer support; to keep you informed of new products, company updates, and our participation in events; to evaluate our marketing and sales efforts; to verify the quality of our products and services; to improve our products and services; to comply with legal requirements.

No

Internet or other electronic network activity

 

Browsing history, search history and other information regarding your interaction with our website.

To evaluate and analyze website traffic; to analyze our customers preferences and our marketing and sales efforts; to improve our products and services; to audit transactions; to detect security incidents and protect against fraud; to identify and repair errors in functionality.

Yes

Geolocation Data

Geolocation

To fulfill or meet the reason you provided us with the information; to provide a quote or answer a question about our products or services; to process and fulfill orders and payments; to provide customer support; to keep you informed of new products, company updates, and our participation in events; to evaluate our marketing and sales efforts; to verify the quality of our products and services; to improve our products and services; to comply with legal requirements.

No

Audio, electronic, visual, thermal, olfactory information.

Audio or visual information.

To fulfill or meet the reason you provided us with the information; to provide a quote or answer a question about our products or services; to process and fulfill orders and payments; to provide customer support; to keep you informed of new products, company updates, and our participation in events; to evaluate our marketing and sales efforts; to verify the quality of our products and services; to improve our products and services; to comply with legal requirements.

No

Professional or employment information

To consider your application for employment within our organization, and/or to comply with laws and regulations once you are employed by our organization.

No

Education Information

Schools attended; certificates or degrees awarded.

To consider your application for employment within our organization, and/or to comply with laws and regulations once you are employed by our organization

No

 

  1. The following table describes the categories of sensitive personal information that we collect from you through your use of our website, the business or commercial purposes for which such sensitive information is used and whether we sell or share your sensitive personal information.

 

Category

Examples

Business or Commercial Purposes

Do we sell or share your Personal Information

Social security, driver’s license, state identification card or passport number  

Social security, driver’s license, state identification card or passport number  

To fulfill or meet the reason you provided us with the information; to provide a quote or answer a question about our products or services; to process and fulfill orders and payments; to provide customer support; to keep you informed of new products, company updates, and our participation in events; to evaluate our marketing and sales efforts; to verify the quality of our products and services; to improve our products and services; to comply with legal requirements.

No

 

  1. We will retain your personal information and your sensitive personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements.
  1. We may sell or share your personal information. If you do want us to do so, please click on the following link: Do Not Sell or Share My Personal Information.
  1. We allow the following third parties to control the collection of personal information for our benefit:
Klaviyo - https://www.klaviyo.com/legal/privacy-notice
Google (Ads, Optimize and Tag Manager - https://policies.google.com/privacy?hl=en-US
Facebook - https://www.facebook.com/privacy/policy
TikTok - https://www.tiktok.com/legal/privacy-policy-us?lang=en
Pinterest - https://policy.pinterest.com/en/privacy-policy
Microsoft - https://privacy.microsoft.com/en-us/privacystatement
Snapchat - https://snap.com/en-US/privacy/privacy-policy
Shopify (including Trekkie) - https://www.shopify.com/legal/privacy
Yotpo - https://www.yotpo.com/privacy-policy
Pepperjam - https://www.pepperjam.com/legal
Okendo - https://www.okendo.io/privacy-policy
Bing - https://privacy.microsoft.com/en-us/privacystatement
Wishlist Plus - https://swym.it/privacy/
PushOwl - https://pushowl.com/privacy
Hotjar - https://www.hotjar.com/legal/policies/privacy
Attentive - https://www.attentive.com/privacy
Gorgias - https://www.gorgias.com/privacy/privacy
Triple Whale - https://www.triplewhale.com/pages/privacy-notice
Disco - https://www.disconetwork.com/privacy-policy
Upsellit - https://labs.upsellit.com/privacy-policy
Shogun - https://getshogun.com/privacy
MNTN - https://mountain.com/privacy-policy
Postie - https://postie.com/privacy-policy
Extend - https://www.extend.com/privacy
Curalate - https://www.bazaarvoice.com/legal/privacy-policy
  1. We value your privacy. The following is a link to our full Privacy Policy:  Privacy Policy